Jason Woz
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PUMA X Ducati Campaign

PUMA has an outstanding relationship with the performance motorcycle brand Ducati. When it was time to release a new co-branded apparel collection, both brands decided the communications needed to focus on lifestyle, rather than performance.

The campaign documented a group of friend’s day long ride through the streets of Los Angeles. The outcome was less about time trials and RPM and more about who can pop the longest wheelie down the boulevard.
 

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