Total Wine’s in-store shopping experience has played a pivotal role in their success. With an expansive inventory and knowledgeable staff, Total Wine has established themselves as a leader in the market.
It was critical that their on-line experience mirror that of their stores. Leading a group of designers, I established an overall visual approach that reflected the handcrafted details found in every Total Wine store. Educational touch points were also incorporated throughout the site, allowing even the most novice shopper to find the perfect bottle of wine.