Scotch + Steak is a member’s only club that walks the line between a professional networking organization and a social club. Based in Los Angeles, the group’s goal is to capitalize on the professional landscape and nightlife that is unique to the city they love.
The group requested a identity solution that reflected their unique position in the marketplace. This identity solution also needed to be adapted to a digital experience that could be used as a recruitment tool as well as a reference point for members.