Sunglass Hut was launching the latest installment of its popular Artist Series collection. With the drop of the new products right around the corner, an online effort was needed to create a buzz around the latest collaboration. I was tasked with creating a vehicle that would build anticipation for the new frames, while also housing information about past releases.
The end solution was an online gallery where the user could explore the history of the Artist Series and its collaborators. The user was also reminded of the upcoming unveiling by a countdown ticker. When the clock hit zero, the latest products and artist were revealed to the public.